How to Promote WOM from Platform Attachment in Gastronomy Context

With the increasing popularity of social media, consumers browsing, evaluating and sharing online content has become a popular electronic word-of-mouth (WOM) behavior. Perceived value attachment have been important antecedents WOM. Fewer studies, however, were presented to clarify mediating moderating effect among three variables. Therefore, this study aims relationships user perceived value, platform in relationship between food users; verify attachment; validate influence involvement on these variables; provide managerial implications. Data was collected by questionnaire survey total 411 samples received yielding an effective recovery rate 93%. Findings reveal that positive confirmed. The role confirmed while its insignificant. Moreover, user’s proved be moderator value-platform relationships. Managers platforms should focus enhancing programs making fans feel benefits browsing such suggested platforms.